I’m Sharon, a product design leader with 15+ years of turning complex problems into simpler products and stronger teams.

I currently lead UX at David Yurman, where I shape the digital customer experience across ecommerce, emerging technology, and the systems that help teams design and build at scale. I approach design with a strategic lens, connecting customer needs, business goals, and technology to create experiences that are as effective as they are intuitive.

Ecommerce is a particular superpower of mine. I love the complexity of bringing together product, brand, technology, and customer behavior and finding the simplest, most enjoyable experience on the other side. While exploring these problems, I’ve built and led design teams, created a design system from the ground up, introduced new research and AI workflows, and partnered across Product, Engineering, Creative, Analytics, and senior leadership to move ideas from ambiguity to launch.

The part I enjoy most is making sense of the messy middle by bringing people together, asking the right questions, creating clarity around a direction, and helping teams turn complicated problems into products people actually want to use.

When not untangling the latest project, you can find me powerlifting, exploring a new restaurant in my Brooklyn neighborhood, or visiting my two adorable nieces in Ohio, where I grew up. 


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AWARDS 

PRINT Regional Design Award
AIGA Philadelphia Design Award
Best of Philly Award Winner, 2016

SPEAKING

Wordcamp
Fearless Conference
Girl Develop It

FEATURES & PRESS

Brutally Honest by Emily Cohen CreativeBoom
Creative Agency Podcast
AIGA Eye on Design
The Dieline
Architectural Digest
Goop
Bon Apétit
Buzzfeed
Well + Good

SELECT CLIENTS

David Yurman
PepsiCo
St. Regis
Ritz-Carlton
Hilton
Anthropologie
BHLDN
The Limited
DSW
Sir Kensington's

© Sharon McMullen 2026 • Made with heart in Brooklyn, NY